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Barry Thorogood - Managing Director

On the summit of Tryfan









Job Role:





Content Pages

Telemarketing

Introduction: “How about making a few cold calls?” Enough to strike fear in the most experienced Sales Professional. Telemarketing is the art of getting the appointment over the phone. Where do you get your leads? How do you get through to the right person? What do you say if you do get through? How do you pick up the phone in the first place?
Aim: Specifically aimed at cold calling and appointment making over the telephone
Target Audience: • Telemarketers
• Telesales
• Sales support
• Field Sales people
Duration: 1 day
Method: Experiential learning:
• Learning theories and discussions
• Role plays
• Group coaching practice sessions
• Action planning for transfer to work
Contents: • The fear around picking up the phone
• Getting stalled by receptionists
• Unrealistic expectations
• Taking the mystique out of cold calling
• Getting you through to the right people
• Keeping them interested
• Closing on the appointment
• Maintaining records
Outcomes:
By the end of the
course delegates will • Be able to pick up the phone
• Be prepared for the receptionist / secretary
• Have useful, practical tips and techniques
• Maintain a good contact management system
• Will have made coached cold calls and received constructive feedback
• Have a tape for reflective learning
Investment: £225 per delegate day

Last Updated: 25/01/2007