"A peasant must wait a long time on the mountain side with his gob open before a duck flies in" - Confucius
Introduction:
Conferences and events are a key marketing tool. However the cost can be prohibitive and you need to be sure that you are getting the most out of your investment. This course will take you through the whole process. How to get your customers there. How to draw them to your stand and what to do before, during and after the exhibition.
Aim:
To give delegates confidence in planning, executing and following up events. Maximises the investment of resources to get the best possible results
Target Audience:
Anyone who plans, attends or follows up conferences and events
Duration:
1 day
Method:
Experential learning and workshop
Contents:
- Setting objectives. Why are you there?
- Identifying Prospects. Mail shots. Invitations. Linked Advertising
- Pre-conference checklist
- Resources required
- Project management
- Working with contractors and event organisers
- Sales process – new / lapsed / existing customers
- Organising and training your sales team
- Setting out your stall
- Halls, stands, and presentations
- Freebies and giveaways
- At the exhibition
- Role-plays
- Following-up leads
Outcomes:
By the end of the
course delegates will
- Have thought through the planning process
- Know the fundamentals of organising an event
- Have an Exhibition action plan and check-list
- Will have put in place a follow-up processInvestment:
£225 per delegate day.
Booking:
Phone: 01286 660330
Fax: 01286 660921
E-mail: info @ teaminternational.co.uk
Last Updated: 18/04/2007
